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1. Having a larger catalogue than that of its competitor means Dangdang offers greater choices and better discounts to consumers.

2. " We have a disciplined way of dealing with this competitive environment, " Dangdang's executive chairwoman said.

3. The company's public relations manager says DangDang's value is expected to grow to at least US $ 500 million within the next two to three years.

4. Dangdang said in a regulatory filing that 78 percent of its product revenue came from repeat customers in the three months ended Sept 30.

5. Dangdang will have its own brand of clothing, which will bring a gross margin much higher than other categories.

6. DangDang's accelerated IPO plan follows its recent rejection of Amazon's offer for a 70 to 90 percent controlling stake in the Chinese firm.

7. They have to sell their digital publishing resources through other's platforms, and Dangdang is just such an platform having direct interface with customers.

8. Dangdang's stock almost doubled in value in its debut on that day.

9. Youku has since risen another 34 percent, while Dangdang erased some gains to trade 39 percent above the IPO price.

10. It claims China Theater Press published an unlicensed version of the book and sold it online at Dangdang.